DABA Enterprise builds small, focused browser extensions for people buying things online. Every one of them exists to surface a fact the page you're reading has an incentive to leave out.
Each one is a browser extension that runs only when you ask it to, on the page you're already looking at.
Reads the product page you're on and returns a 0–100 buying score, an estimate of whether the reviews look genuine, and up to twelve months of price history — so you can tell a real discount from a strikethrough that was never charged.
Compatibility checking for the things that are easy to buy wrong. Tell it what you already own, and it reads the listing you're on to work out whether that battery, lens, cartridge, filter, case or car part genuinely fits — instead of trusting the brand name on the box.
An assistant for the inbox that drafts and triages without flattening your voice into corporate filler. Currently in private development — no release date promised, and we'd rather ship it late than ship it generic.
These aren't marketing lines. They're the constraints that decide what we will and won't ship.
The most useful thing a shopping tool can do is tell you not to buy something. That sounds obvious and almost nobody does it, because a tool that talks you out of a purchase earns nothing on that visit. We accept that trade deliberately. AI Shopping Copilot returns "Wait" and "Avoid" verdicts on real products, and DABA Match will tell you a part doesn't fit even when the listing insists it does. If our products stopped producing negative answers we'd treat that as a bug, not a milestone.
Any tool that outputs a score owes you an explanation of how that number was reached. AI Shopping Copilot's methodology page gives the component weightings, the reasoning behind each one, what every score band means, and a plain list of the situations where the analysis is unreliable — new listings with thin price history, low-review products, stores whose page structure we read less well.
Publishing the failure modes costs us some conversions. It also means the number in front of you can be argued with, which is the only thing that makes it worth anything.
A free plan that exists purely to frustrate you into upgrading is a dark pattern with a friendly name. Ours are sized so that a normal person can rely on them permanently — five full AI analyses every day on Shopping Copilot, no account, no card, no expiry. Paid plans lift limits and add depth for people who shop often enough to want it. They don't unlock basic honesty.
Our extensions are dormant by default. They don't watch your browsing, build a profile, or phone home in the background. When you click the button on a product page, the visible text of that one page is sent for analysis and is not retained afterwards. We don't collect browsing history or location, and we don't sell data to anyone — there is no broker relationship now and none planned.
We earn in two ways: subscriptions, and affiliate commissions on some retailer links. Both are disclosed plainly on the product sites rather than buried. The important structural point is that the scoring model has no access to which merchants pay us a commission, so it cannot favour them even if we wanted it to. If that ever stopped being true, this is where we'd say so first.
Small on purpose. DABA Enterprise is one person building carefully, not a funded team shipping fast. That means fewer products, slower releases, and a real human answering the support address. It also means we're not carrying investor pressure to monetise your attention, which is what usually turns a useful tool into a hostile one.
Worth stating plainly, since we ask you to trust the output. Our analyses are AI-generated opinions drawn from publicly visible page content: they can be wrong, out of date, or confidently mistaken. Review-authenticity estimates are statistical inferences about patterns, not accusations against any named seller. Price history reflects listing prices we've observed and is thin for recently listed items. Retailers change their page structure frequently, so support for a given store can break temporarily. None of it is financial or professional advice, and the buying decision stays yours.
DABA Enterprise™ — Digital Acceleration Beyond Automation — is the trading name of Ibrahima Diouf, an independent sole trader registered in Victoria, Australia. It is a one-person software business, not a company with a marketing department, and everything on this domain is built and supported by the same person.
We are not owned by, funded by, or affiliated with any retailer or marketplace our extensions support. Retailer names anywhere on this site appear only to describe where a tool works. AI analysis is powered by Anthropic's Claude models; payments are processed by Stripe.
Business details.
DABA Enterprise™ — trading name of Ibrahima Diouf, sole trader, Victoria, Australia.
ABN: 43 724 387 699 —
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Australian Business Register
Email: contact@daba-enterprise.com
One address reaches everything. A person reads it and answers, usually within one business day (Monday–Friday, Australian Eastern Time).
Support, billing, refunds, privacy requests, partnerships and press all go to the same inbox.
Bug reports, stores you want supported, and arguments with a score you think is wrong are all genuinely welcome — the last of those is how the models get better. For anything specific to AI Shopping Copilot, the product contact page lists what to include so we can answer in one round trip instead of three.
If you need correspondence sent to a postal address, ask and we'll provide one.